The demand for skincare is thriving due to the growing desire for health-promoting and self-care products, increasing interest in the power of regimens and routines, and social media influences. However,<code class="inline-code"> 46% of Indians</code> still experienced skin problems in their youth, which <code class="inline-code">67% say skin issues </code>affected their confidence. The data shows that the struggle for clear skin is real even though there are myriad skincare lineups.

In this day and age, entering the world of skincare is comparable to visiting Times Square. While it is bright and shiny, it is all about the advertisements and overwhelming. People feel lost and frustrated in picking up or maintaining effective skincare that can help them improve their skincare or treat their skin problems.

Ayurvedic skincare powders are an ancient Indian tradition combining medicine and philosophy. Nowadays next big thing. Skin care products can be mixed with water ingredients and they are scientifically proven in their concentrated in her dress firm which means by removing alcohol, water, and oil the formulation needs stabilizers and preservations which can result in irritation, and allergies eliminated.

Let me explain how I came up with the solutions.

My first step was to define the scope of the product by research in true competitor analysis and user interviews. From there I defined the problem, ideated solutions, and went ahead with the design. I began to build the visual design and final screens after multiple while wireframe sketches and mockups.

My design strategy for the Ayurvedic skincare case study prioritizes a holistic user-centric approach, aligning with Ayurveda's principles of balance and well-being.

Our goal is to combine ancient wisdom and modern innovation in Ayurvedic skincare, delivering natural and holistic products. 

Available on internet Smartphones, Tablets, and Desktop Devices.

I initiate the project with research to grasp the landscape and comprehend people's needs and motivations. Before starting research, I outline a plan with goals, assumptions, questions, and methods. Research findings are pivotal for ideating solutions in subsequent stages.

Wanna know more about Research <a href="https://www.behance.net/gallery/183356877/AyurCare-(Traditional-Ayurvedic-Skincare)">click here&nbsp;</a>

Next, to learn how Isabella would be interacting with the app. I started by identifying the key tasks based on her goals, and the key pages she might encounter to complete the task.

<a href="https://www.behance.net/gallery/183356877/AyurCare-(Traditional-Ayurvedic-Skincare)/modules/1055840789">Experience a delightful journey through task completion with one click</a>

After deciding what features to prioritize and include for the MVP. I created an Information architecture to help the overall content structure of the app along with the relationships between screens and features. The goal is to make a logical and easy route for users to navigate while keeping them away from being overwhelmed when users are in a stressful state due to skin problems.

Taking what I’ve learned throughout my process to this point, I sketched out the screens I'll be designing based on persona, user goals, and requirements. I also referred to competitors' apps to see the design patterns as well. Doing this will help lay out content quickly and try out multiple ideas without the barriers of technical tools. I also added some notes after the mentor's session and feedback from group critics to decide which solutions we should move forward with before moving to the wireframe.

Now that I had an idea of which direction I would pursue from sketching and feedback sessions, I created wire flows to represent the layout of the pages in tandem with communicating ideas when it comes to interaction design and user workflows. These designs focus on providing a personalized skincare routine crafted by dermatologists and seamless skincare habit tracking.

To provide a unified visual language and streamline future app development, I created a comprehensive UI kit. This kit acts as a reference document that contains all the essential UI elements in one place, making it easier to maintain consistency and introduce new features quickly.

<a href="https://www.behance.net/gallery/183356877/AyurCare-(Traditional-Ayurvedic-Skincare)/modules/1035914299">"A UI kit is the foundation upon which stunning visuals are built." check here</a>

With the visual style defined for the UI design and wireframes ready, it's time to put things together.

Overall Maze Usability Score: 80 - The score reflects how easy it is for a user to perform a given task (mission) with the prototype by calculating key performance indicators: mission success &amp; duration, test exits, and mis clicks.

Time on each task: less than&nbsp;a minute.

I expect the missed click rate 15-20% since the prototype not every area is clickable.

I would dedicate more time to address edge cases before handing off to the developer, ensuring that we minimize back-and-forth iterations during the development stage of the app.

I would want to do more 1-on-1 interviews with SMEs to deeply understand the subject and industry to facilitate technology to deliver solutions that empower users to improve skin health.

Assisting people in making healthy skincare choices and making it accessible | The Target audience is Ayurveda enthusiasts and practitioners aged 16 to 50.

AYURCARE | Traditional Ayurvedic Skincare

I am responsible for conducting user research, designing and prototyping, collaborating with the team, and conducting usability testing.

Managed social media accounts, scheduled posts, and analyzed performance metrics.
Conducted keyword research and optimized website content to improve organic search rankings. 
Designed visually appealing and effective newsletters, managing subscriber lists and segmentation.

Managed the creation of sitemaps, wireframes, prototypes, and polished interface designs drove user conversion rates by 30%, and reduced onboarding time by 15% for a streamlined user experience.

Indimedo is <code class="inline-code">India's largest stage for advanced medical services</code>. Real medications are at your doorstep with specialist conferences on call and visit. Indimedo.com not only provides you with a wide range of medications organized into various categories, but we likewise offer a wide range of over-the-counter items, such as wellness items, nutrients, diet/wellness supplements, natural products, pain relievers, child/mother care items, beauty care items, and care supplies.

To conduct the Heuristics Evaluation of the website and to propose a conceptual redesign based on the key findings of the usability study.

Employing <code class="inline-code">Jakob&nbsp;Nelson’s</code>&nbsp;established usability heuristics as a framework, the study identifies strengths such as clear system feedback and an appealing design, while also pinpointing areas for improvement including consistency in navigation, error prevention measures, and enhanced user control.

Logging into Indimedo shows the mobile number and OTP  but there is no captcha verification.

Visibility:&nbsp;The platform displays an error when users input their email ID in the Username /Email field,The image which is on the left side shows error image every time it opens it is unnecessary to place an image.

Error Prevention:&nbsp;Upon inputting incorrect user ID’s, passwords, or captchas, an error message is activated. However, the message fails to specify the exact issue.

Recommendations:&nbsp;Improve feedback for the ‘ Log in as guest ’ option.Eliminate unnecessary information.

<code class="inline-code">Severity: Minor</code><code class="inline-code"> </code>

By simply clicking on the sliding images, you can effortlessly navigate to the page which displays the current trending items.

Visibility:&nbsp;Most of the products are in unavailable state moreover product images are not visible.

Error Prevention: The call&nbsp;button is not clickable, UI is not properly arranged, and there is no difference in price between the same products placed on the same line.

Recommendations:&nbsp;Ensure high quality images and improved user interface between products to attract more users, and also improve consistency.

<code class="inline-code">Severity: Critical</code>

After entering our state or pin code, the website does not display the correct doctors' names. Additionally, some buttons are not clickable.

Visibility:&nbsp;Each and everything is visible but the information is missing.

Error Prevention:&nbsp;Select by profession is not clickable sometimes, Upon clicking the exact address or state name, the information displayed includes details that are not relevant to the search.

Recommendations:&nbsp;Ensure that every state's details are maintained in the list, even if there are no doctors available in the state, If no particular physicians are available, it should be specified.

<code class="inline-code">Severity: Moderate</code>

To ensure that customers can easily track their orders, it's crucial to have a prominent and user-friendly "Track Your Order" button on the website or app. This will allow customers to quickly access their order status and take necessary action if needed

Error Prevention: Ensure to maintain a call to action button and add more details of tracking order as well as the tracking ID is not clickable after clicking few seconds it is clickable.

Recommendations: It is important to present all details in a way that is easily understood by the audience. Any errors in spelling, grammar, or punctuation should corrected.&nbsp;

<code class="inline-code">Severity: Critical</code>

&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Redesigned Screens

&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revamp the Design Of Indimedo

&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<a href="https://www.behance.net/gallery/184330267/Redesigning-Medicines-Website-Heuristic-Evaluation"><code class="inline-code">Click here to check out the whole User Interface Design</code></a>

Easy access to medications and healthcare products through online ordering and delivery. Age 25-45, primarily residing in urban areas with busy lifestyles.

Redesigning Online Drug Stores - Heuristic Evaluation

I'm pleased to highly recommend Bibi Rahamatha based on her impressive performance during her internship at DIGITAL BAJAJ. Proactive attitude, quick learning, and collaborative nature stood out prominently. her dedication and skills make me confident in her future success.

Chirag Bajaj

Bibi Rahamatha is a designer who meticulously attends to every detail of her work. She consistently presents innovative ideas and effectively resolves complex issues. Her openness to feedback and willingness to collaborate make her an invaluable team member